Common Long Island Web Design Myths: What's The Truth?

By Arthur Williams

No matter how experienced you might be in the world of website development, it's a given that it takes time and effort to develop sites. Any Long Island web design expert will agree, so it's important to have an extensive understanding of what goes into this endeavor. One of the ways to do this is by recognizing the myths that circulate in the world of web design. Here are just a few to consider, in addition to the truth that makes for better projects.

"All a website needs is an effective homepage." There are various components that companies such as Lounge Lizard account for, even outside of the homepage. Of course, it cannot be denied that this is an important aspect. After all, most visitors will arrive at the homepage first, which means that it should create the best first impression. Regardless, pooling all of one's resources into this would be something of a web design oversight.

"Small business owners don't require websites." This is yet another misconception about web design that the air should be cleared on. At first glance, you may associate high-quality websites with brands that everyone knows, including Coca-Cola and Target. However, even small businesses benefit from online presences. As a result, sites should be developed for all businesses, even those that are only known on local levels.

"Websites should look alike." Originality goes a long way in the world of web design, not only in terms of content but aesthetics as well. What this means is that making sites appear alike isn't the best course of action. In fact, there are only a few similarities that they should share, minimalism being perhaps the most noticeable. Of course, your mileage may vary depending on what your business is about and the content you'd like to provide.

"The three-click rule must always be followed." For those that don't know, a common belief is that the information a user looks for on a website should be found within three clicks. While this can make the user experience better in certain cases, it's not exactly necessary. Keep in mind that functionality always comes first in the world of web design. If the three-click rule can't be followed, your website isn't automatically broken.

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Shopping Cart Abandonment Prevention Tips By Web Design Companies

By Arthur Williams

Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.

To prevent shopping cart abandonment, according to reputable agencies like Lounge Lizard, take the page's layout into consideration. Is it needlessly complicated to navigate? Can you find everything that you need in as little time as possible? If you experience difficulties like these, there's a good chance that the shopping cart page needs to be redesigned in some way or another. Fortunately, this endeavor can be facilitated by knowledgeable web design companies.

Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.

You should also offer different checkout options so that anyone can buy what they need. Many retailers have registered users on their sites, which makes purchasing items easy. What about those that don't want to take the time to create dedicated accounts, though? This is where guest checkout comes into play, as it will allow people to simply enter their addresses and payment information. They don't have to create a dedicated account if they don't wish to.

For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.

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Questions Regarding Video & How It Ties Into Web Design In New York

By Arthur Williams

Do you feel as though your site is struggling to engage users as much as it should? In this situation, it might pay to give consideration to video, which has become a successful trend in web design in New York and abroad. Developing video content can be tricky if you don't know what to do. For a better understanding of what this practice entails, and how it goes into web design, here are a few questions worth asking.

"What's the ideal length of a video for a website?" First, you have to ask what type of video you'd like to create. Are you looking to develop a testimonial featuring a single person? What about a demonstration of a product or service you provide? Ideal video lengths will vary, which is why it's in your best interest to play with different options. This will make it easier to provide high-quality content that the likes of Lounge Lizard can approve of.

"What are the rules regarding auto-play?" The most cardinal rule to follow, when it comes to videos that play on website, is to disable auto-play. You don't want someone to visit your site, only for the content in question to immediately play afterward. This can hinder the user experience, all but guaranteeing that the visitor won't be coming back again. If you provide video content, give the user the option as to whether they'd like to play it.

"How can I ensure that my video will be effective?" No matter how great your equipment or content is, it won't matter unless it produces results. To ensure its effectiveness, a video should provide a call to action. This can be something as simple as visiting a certain page or signing up for a newsletter. Whatever the case may be, when a viewer performs an additional action, it speaks to the effectiveness of the content itself.

As you can see, there is much to know about video content and how it can make any website better. It's important to keep the details covered earlier in mind when developing such content, whether it's to promote a product, offer information, or what have you. Furthermore, it should coincide with your site in a seamless way. If it appears to slow down or hinder the performance of your site, see if you can better optimize your videos so that this doesn't become an ongoing issue.

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Why Redesigns Matter To Every Website Design Company

By Arthur Williams

It's not enough to simply create a website and let it exist. Web design companies across the board can tell you that it's equally important for the site in question to stay modern. This brings us to the topic of redesigns, which are performed for a number of reasons. For those that are unfamiliar with how these sites are made, and would like greater insight into the matter, the following information should prove useful.

One of the reasons why redesigns matter is the fact that they can help promote smoother user experiences. The more seamless a website is, in terms of how it operates, the more that it will appeal to a larger user base. When a site is clunky or simply unappealing to be logged in on for an extended stretch of time, bounce rate will unfortunately increase. A site may be redesigned to remedy this problem.

Let's say that, for the sake of argument, that you don't have a website that works well across numerous devices. If this is the case, you have to account for the growing importance of responsive web design, which allows your site to be easily used across numerous devices, specifically computers and smartphones. By optimizing your site so that it performs well across the platforms in question, you'll be able to see increased engagement.

Did you know that a website redesign may be needed, at least to some level, due to a new or upcoming product? When you have a new product that's set to be released, it would make sense to make adjustments to your site. This goes far beyond the addition of new graphics, too, as there will be new copy that will have to be written and implemented. When it comes to developing websites, this is another important aspect that must be accounted for.

Finally, a website design can be the direct result of a shift in marketing. After all, when promoting your business, you'll want to make sure that your site is up to the task at hand. One of the prime examples of this is SEO, which is the process by which websites are found on search engines. Everything from the development of meta tags to content creation falls under this umbrella. These elements apply to web design and marketing alike.

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3 Reasons Why Construction Experts Need Web Design Companies

By Arthur Williams

It probably goes without saying that contractors have ample work on their plates. Not only do they have to converse with clients, but they must get their hands dirty to ensure that their projects are completed on time. Regardless, they can gain even more success with the right online presence. For contractors that would like to know how this is done, here are 3 ways that the top web design companies in the world can help you.

There are many benefits that construction contractors stand to gain from web development companies, one of the most important being knowledge. Keep in mind that websites are constantly evolving, even if the changes aren't drastic ones. These shifts matter in the long term, though, as they can make the sites we use more intuitive. Of course, this is just one of the many benefits that authorities such as Lounge Lizard can tell you about.

What about the new business that a construction contractor stands to gain from their high-quality website? Today, the vast majority of people will look up a business online before they reach out to do business with them. When said business seems reputable, either through testimonials, images, or what have you, they will be consulted. The same logic applies to contractors, which is another reason why a strong website is needed.

Lastly, contractors can use their new websites to interact with people. Real-time interaction is one of the most integral pieces of the web design puzzle, as evidenced by the rise of chatbots. To say that these matter would be an understatement, as they serve numerous purposes. Not only can they interact like real people can, but they can provide valuable information when needed. This speaks volumes about digital media and how different industries, construction include, can take advantage of it.

If you're in the construction industry and haven't given much thought to web design, now is the perfect time to do so. As more businesses arise, they are going to have their own online presences to take into account. Why should you be lost in the shuffle in this sense? If you have a solid website that's not only functional but able to showcase your services, chances are that you will find your clientele expanding over the course of time.

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Wordpress Security Tips By A Website Design Company

By Arthur Williams

WordPress is one of the most popular platforms that any website design company can use. This doesn't mean that it can do everything, though, which brings us to the important topic known as security. If you're using said platform to create a website, how can you be sure that it will be as secure as possible? Here are a few of the most important tips that will ensure that your site stays safe, no matter how long it's online for.

If you want your WordPress site to be secure, the login is where you should begin. To be more specific, when creating an account, the password should be complex yet easy to remember. This can be done with a series of numbers, letters, and special characters. When you include a healthy mix of these, though in a way that doesn't make said password difficult to remember, your site will start to become safe.

Also, if your site starts with http, you might want to upgrade it to https. You may not think that a simple letter change can make a difference, but it's important to note that the latter allows the connection between one's web browser and the web server to become encrypted. As a result, data that is transferred will not fall into the wrong hands. When it comes to security on the web, look out for the https tag.

To make logging into the backend of your site more secure, implement two-factor authentication. With this method in place, it won't be enough to simply enter a password. Instead, a user will also have to submit a code that is submitted to their email or phone. This allows only authorized individuals to log in. While this will require more effort on the part of the user, it provides heightened safety that no website design company can deny.

Finally, as you continue to update your site, back it up. This should be done on a routine basis so that you don't end up losing valuable information or content. Let's say that, for one reason or another, your site is compromised no matter how secure you believe it to be. If the site is wiped out, you will still have a backup that you can work off of. This is a great security measure and, depending on who you ask, the most important one.

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How Writers Can Benefit From Top Web Design Companies

By Arthur Williams

Writing, for many, is one of the most relaxing, fulfilling art forms in the world. Not only does it allow men and women to create their own worlds, but they have the opportunity to sharpen their skills, whether in relation to spelling, grammar, or what have you. With that said, it's important to understand how they can benefit from top-tier websites. Here is what they should know about the work provided by top web design companies.

One of the ways that top web design companies benefit writers is by implementing a sense of branding. If you're a writer that specializes in horror or crime, you'll want your site to reflect this. Reputable agencies like Lounge Lizard will be able to do this by incorporating dark colors or stylistic text that matches the content being presented. Presentation matters, but it's far from the only factor that plays into web design.

Writers should also know that websites too much media tend to perform slowly. Not only are they more complicated to digest, from a visual standpoint, but they may not perform well on different devices. What this means is that it's in a web designer's best interest to incorporate a "less is more" strategy. Text should the main focus and given that this will be what writers focus on, few problems should arise.

Speaking of simplicity, navigation is another topic that deserves to be discussed in depth. A writer's website is likely to have numerous sections, ranging from the content feed to a contact page. What this means is that a user should be able to click around with ease so that they can get to the material that they need. By keeping this in mind, web developers will be able to create sites that benefit writers and their audiences alike.

While writers know the content that they specialize in, they may not understand what goes into a website. For those that fall under this umbrella, understand that there is plenty of help that you can benefit from, even beyond the information covered here. Not only will your site present your content well, but easy navigation will make for a more seamless user experience. As a result, your work can reach more people.

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