If there's one cliche that applies to modern web design, it would have to be "less is more." Instead of focusing so much on cramming every image and video possible, it's more imperative to provide information with as little clutter as possible. This is the crux of minimalism, which is one of the most cardinal practices that website design companies should follow. In fact, here are just a few rules that a designer must follow in this respect.
First, you must choose typography that stands out. One of the ways to do this - and the top web design company in your area will agree - is to ensure that it's dynamic. It should be able to attract your target audience in such a way that their attention will be set in place. This speaks volumes about the importance of font choices in minimalism. Reputable authorities like Lounge Lizard will be hard-pressed to argue.
Second, for the images that you intend to use, make sure that there is enough negative space around them. One of the reasons why pictures on website should have substantial white space is because of how it helps the pictures in question breath. It's also worth noting that if images have considerable space around them, the human eye will be more likely to be drawn to them. Such a rule is vital when following through with minimalism.
You should also make use of background images, depending on what they entail from a cosmetic perspective. If the images in question have bright colors or have clashing elements, they may not work well with your text. However, if their colors and designs are more subdued, they can provide the extra kick that your website needs. For anyone that's looking to get into minimalism, this is yet another important rule to follow.
Perhaps the most important aspect of any website, especially with minimalism in place, is navigation. After all, you want to make sure that your site can be used by anyone. If someone finds it difficult to find the information that they need, you might have to go back to the drawing board. Minimalism is not only meant to improve cosmetic value, but to encourage functionality across the board.
First, you must choose typography that stands out. One of the ways to do this - and the top web design company in your area will agree - is to ensure that it's dynamic. It should be able to attract your target audience in such a way that their attention will be set in place. This speaks volumes about the importance of font choices in minimalism. Reputable authorities like Lounge Lizard will be hard-pressed to argue.
Second, for the images that you intend to use, make sure that there is enough negative space around them. One of the reasons why pictures on website should have substantial white space is because of how it helps the pictures in question breath. It's also worth noting that if images have considerable space around them, the human eye will be more likely to be drawn to them. Such a rule is vital when following through with minimalism.
You should also make use of background images, depending on what they entail from a cosmetic perspective. If the images in question have bright colors or have clashing elements, they may not work well with your text. However, if their colors and designs are more subdued, they can provide the extra kick that your website needs. For anyone that's looking to get into minimalism, this is yet another important rule to follow.
Perhaps the most important aspect of any website, especially with minimalism in place, is navigation. After all, you want to make sure that your site can be used by anyone. If someone finds it difficult to find the information that they need, you might have to go back to the drawing board. Minimalism is not only meant to improve cosmetic value, but to encourage functionality across the board.
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