dimanche 20 novembre 2016

Reminiscing On Six Degrees With Long Island Advertising Agencies

By Robert Sutter


Every period of growth has a beginning, especially when it comes to social media. Before Facebook there was MySpace, as well as a number of smaller blogs that individual users maintained. What came before those platforms, though? You may not know of the name, but we owe much of what we have now to Six Degrees. For those who are unfamiliar with Six Degrees, here is some information that Long Island advertising agencies will be able to provide.

Six Degrees is regarded, by many, as the first-ever social media website. It launched back in 1997, meaning that it predates Friendster and MySpace, and lasted up until 2001. It allowed users to list people that they know, ranging from friends to family members. While this might seem like a given these days, back then it was a unique feature that no other site seemed to boast. This is just the start to the knowledge that Long Island advertising agencies can pass down.


Six Degrees wasn't without its success, though, as companies like fishbat can attest. In fact, it gained a few million users during its time, which was phenomenal given the fact that not everyone had immediate Internet access back then. However, its success was limited due to various factors, spam accounts being one of the more striking examples. To say that this was detrimental for Six Degrees would be an understatement.

In 1999, Six Degrees was sold to YouthStream Media Networks for a total of $125 million; the social media site folded two years later. It's unfortunate that Six Degrees became defunct, but it made sense why it occurred. The site simply was not engaging enough for users, which wasn't exactly helped by the primitive nature of the Internet back then. If it arose today, Six Degrees might have stood a chance. Back then, though, it was too ambitious for its own good.

Six Degrees is an interesting piece of history, to say the least, and hopefully these details have expanded your mind on the subject matter. While it's not exactly impressive by today's standards, an argument can be made that current sites owe something to it. After all, it seemed to spark an interest in social media in general, which allowed other companies to throw their hats into the ring. If nothing else, Six Degrees is a discussion-worthy topic to this day.




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