What Fonts Should The Top Web Design Companies Use?

By Arthur Williams

Web design companies must take various elements into consideration when creating websites. Among the most important are fonts, which makes sense given the importance of text for SEO reasons and otherwise. What you may not know is that some fonts are better than others. It doesn't matter if you're an aspiring designer or a veteran that requires help. Here is some information that will benefit your projects in the long term.

When it comes to selecting fonts - and reputable authorities such as Lounge Lizard will attest to this - readability is essential. You want to make sure that people can read your copy without any difficulty. It should be appropriately sized, not to mention designed with simplicity in mind. Basic design works best in this regard, but there is far more for the top web design companies to take into account as well.

Next, a font should be able to complement the rest of the website it's part of. From a visual standpoint, some colors work better together than others. Let's say that, for the sake of argument, that a site primarily uses black text over a white background. If other colors are used for the text in question, it creates a sense of inconsistency. If a particular font fails to come across as seamless with the rest of the site, quality suffers.

It's also worth noting that a font should be brand-friendly. If a company wouldn't use a certain typeface, it shouldn't even be in the conversation. Some fonts are iconic from a branding standpoint, the simplicity of Apple's being a prime example. There's more to selecting a font than what the human eye immediately picks up on. Anyone that works in business will tell you that brand consistency can be maintained with font choices as well.

As you can see, there is much to know about fonts and how they work in web design. If you're learning how to build websites, it's important to know what goes into font selection. Hopefully the information provided earlier will be able to help you in this respect. The more that you know about this particular topic, the more likely it is that you will find typefaces that will make all of your projects stand out more.

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Metrics & How Web Design Companies Keep Track Of Them

By Arthur Williams

If you're tasked with developing a website, there are many responsibilities to account for. One of the most important - and web design companies across the board can agree - is metrics tracking. These statistics will show how well a site is performing, but monitoring them might be easier said than done. For those that would like to learn more about how this can be done, the following information may prove useful.

Monitoring metrics has many requirements, including the examination of every last detail. According to reputable authorities on web design like Lounge Lizard, the success of a website is measured by numerous factors. These run the gamut from the number of visitors and time spent on site to bounce rate. By regularly examining such statistics, it will make it easier for developers to implement certain improvements.

You should also monitor metrics as early as possible into a website's existence. This can be especially useful if you wish to create yearly reports based on your site's performance. These numbers will determine growth based on the stats mentioned earlier. It also doesn't hurt that this information can help you make further improvements. As a result, it makes perfect sense to record these statistics sooner rather than later.

If you're serious about monitoring metrics, understand that your website's performance plays a major role. Let's say that your site lags or takes too long to move from one internal page to another. This can result in a higher bounce rate, which means that fewer people will want to come back. By correcting issues like these, not only will your site's bounce rate improve in this scenario but metrics will be easier to keep track of.

For those that haven't given much thought to website design, there are many reasons to do so. Depending on what your business entails, you will be able to do everything from provide information to yield sales. However, endeavors like these can be made easier by monitoring metrics over the course of time. The more consistently you take part in this endeavor, the easier it'll be to make web design-related improvements, thereby improving business on all fronts.

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To learn more regarding website design, don't hesitate to contact Lounge Lizard.

Common Long Island Web Design Myths: What's The Truth?

By Arthur Williams

No matter how experienced you might be in the world of website development, it's a given that it takes time and effort to develop sites. Any Long Island web design expert will agree, so it's important to have an extensive understanding of what goes into this endeavor. One of the ways to do this is by recognizing the myths that circulate in the world of web design. Here are just a few to consider, in addition to the truth that makes for better projects.

"All a website needs is an effective homepage." There are various components that companies such as Lounge Lizard account for, even outside of the homepage. Of course, it cannot be denied that this is an important aspect. After all, most visitors will arrive at the homepage first, which means that it should create the best first impression. Regardless, pooling all of one's resources into this would be something of a web design oversight.

"Small business owners don't require websites." This is yet another misconception about web design that the air should be cleared on. At first glance, you may associate high-quality websites with brands that everyone knows, including Coca-Cola and Target. However, even small businesses benefit from online presences. As a result, sites should be developed for all businesses, even those that are only known on local levels.

"Websites should look alike." Originality goes a long way in the world of web design, not only in terms of content but aesthetics as well. What this means is that making sites appear alike isn't the best course of action. In fact, there are only a few similarities that they should share, minimalism being perhaps the most noticeable. Of course, your mileage may vary depending on what your business is about and the content you'd like to provide.

"The three-click rule must always be followed." For those that don't know, a common belief is that the information a user looks for on a website should be found within three clicks. While this can make the user experience better in certain cases, it's not exactly necessary. Keep in mind that functionality always comes first in the world of web design. If the three-click rule can't be followed, your website isn't automatically broken.

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Shopping Cart Abandonment Prevention Tips By Web Design Companies

By Arthur Williams

Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.

To prevent shopping cart abandonment, according to reputable agencies like Lounge Lizard, take the page's layout into consideration. Is it needlessly complicated to navigate? Can you find everything that you need in as little time as possible? If you experience difficulties like these, there's a good chance that the shopping cart page needs to be redesigned in some way or another. Fortunately, this endeavor can be facilitated by knowledgeable web design companies.

Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.

You should also offer different checkout options so that anyone can buy what they need. Many retailers have registered users on their sites, which makes purchasing items easy. What about those that don't want to take the time to create dedicated accounts, though? This is where guest checkout comes into play, as it will allow people to simply enter their addresses and payment information. They don't have to create a dedicated account if they don't wish to.

For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.

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