3 Common Website Complaints Long Island SEO Companies Can Address

By Arthur Williams

How well-versed are you in web design? Are you confident in developing your own site, or do you feel like you need the help of a web designer? Regardless, it's important to understand how to address criticisms related to your site. No matter how small or big they appear, they make a difference when it comes to Long Island SEO. Here are the 3 biggest criticisms regarding websites, in addition to how they should be handled.

"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.

"I can't find what I'm looking for on the website." When you click on a website, there's usually a purpose in mind, whether it's learning new information, making a purchase, or what have you. Actions like these should be easily performed with minimal navigation. Otherwise, it can make the user experience more difficult than it should be. By keeping this in mind, you will be able to develop a more solid website with minimal technical hiccups.

"The website doesn't look right on my mobile device." Responsiveness is perhaps the most critical part of web design, at least from an SEO perspective. If your site doesn't look right on your smartphone or tablet, it will be less likely to rank. Furthermore, the average user won't spend the ideal amount of time on the site, which will increase its bounce rate. Fortunately, this potential mishap can be avoided with smarter web design practices.

When it comes to the complaints that users may have about websites, these are the ones that tend to come up the most. Regardless, don't assume that making improvements must be difficult. In fact, it's possible that you can make corrections with as little effort as possible. With the effort in question, you will be able to make solid changes to your site that will increase its performances, which is all the more reason to take action.

About the Author:

To learn more about SEO, and marketing in general, visit fishbat.

Common Web Design Missteps In Long Island SEO

By Paula Hess

A website's position on Google, Bing or any other search engine is dependent on various factors. One of the most important, as those in Long Island SEO can attest, is the way in which said website is designed. The more care that's put into this platform, not only from a creative standpoint but a technical one as well, the higher it will show up. Web design isn't always foolproof, though, so here are some things to avoid during the development process.

One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.

A lack of responsiveness should be avoided during the web development process, too. When you perform a search on Google, you will be met with various results, but they tend to share one thing in common: mobile-friendliness. In other words, they display well on various devices, smartphones and tablets included. Seeing as how search engines place more focus on sites that perform well on different devices, this mindset is worth having.

No website should go live without proper testing beforehand. This is especially true when it comes to on-site changes, which include anything from new plugins to additional content and links. Everything should work flawlessly, as this helps to create a smoother user experience. Failure to properly test a site can result in glitches, slowdown, and other such problems on the user's end, which are huge negatives from an SEO standpoint.

Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.

About the Author:

If you are interested in website design services, contact fishbat for information.

4 Rules For High-Quality Display Ads, By Long Island Advertising Agencies

By Arthur Williams

For those that don't know, display ads are visual promotional tools that run on websites. These can come in different forms, including audio clips and videos, and they can provide awareness on a litany of platforms. Anyone that works in Long Island advertising will agree, but how exactly are these developed for the sake of long-term success? The following 4 tips will be able to provide the support you're looking for.

One of the ways to develop display ads, according to companies like fishbat, is by making them as attention-grabbing as possible. This can be done by utilizing the right colors; while it's important that they coincide with your brand, they must also complement each other. The proper images should be used as well to create greater awareness. Without catching a user's attention, you'll be unable to promote your goods and services to them.

Next, ensure that your ads have the right copy associated with them. The copy is what will help you sell the public on your products and services, so make sure that it's as catchy as possible. Furthermore, it should be accurate, as your business may be accused of clickbait otherwise. Make sure that you spellcheck the copy for your display ads, too. Even one misspelling can render your advertising efforts less effective.

Let's discuss calls to action next, as they are imperative in the display advertising game. While it's important to get the word out about your brand, this doesn't necessarily translate to buys or transactions. CTAs are designed to encourage users to click your ads, provide their emails, and the like. The more effective you are at creating CTAs, the better your ads will perform, regardless of what you have to provide to the public.

Lastly, keep in mind that regular testing of your display ads is vital. After all, you want to make sure that they consistently work over time. It's possible that they will become less operational due to a website change on your end. You don't want to lead a user to a broken page on your website, as this is a potential lead becoming lost. Keep testing your ads so that you can make any changes if need be.

About the Author:

Would you like to learn more about display marketing? Visit fishbat for details.

4 Types Of Content Every Long Island SEO Expert Knows

By Arthur Williams

Perhaps the strongest pillar of any Long Island SEO campaign is content. This comes in a number of forms and they perform to certain degrees as well. Nonetheless, each category can lead to long-term success, provided the content itself is created with care. For those that are unfamiliar with the types of content that should be included in search engine optimization efforts, here are just 4 that you should be mindful of.

Press Releases - To start off, press releases are relatively common in the world of marketing. According to names such as www.fishbat.com, this type of content can be used for a variety of purposes. While they're largely used for news distribution, they can also provide useful tips and company insights, just to name a few examples. It's a simple matter of what the company wants to share with the public.

Podcasts - Have you ever turned on a podcast during your daily commute or when there's downtime at your office? If so, you should know that these shows can be used to help businesses as well. The fact that they can provide entertainment and news via audio is notable enough, but the fact that they span different industries can't be ignored. Podcasts have proven fruitful in everything from sports and technology to food and travel, which is a testament to their influence.

Websites - Of course, no SEO campaign would be complete without a focus on the websites being promoted. This type of content serves a bevy of purposes and many of the changes that can be made on it will impact rankings. If your site isn't responsive, it won't rank as well as you may expect. If there are broken links, progress won't be made until they're fixed. These are just a few areas that an experienced web designer can focus on.

Videos - While we are on the subject of heavily consumed content, videos can prove useful for SEO purposes as well. This is especially true when you look at sites like YouTube, which allow videos to be optimized via their description boxes. These can include keywords and relevant links alike, but be mindful of how many you include. As long as you descriptions flow and your content is engaging, your videos will make a noticeable SEO impact.

About the Author:

If you'd care for more information about SEO, please contact fishbat.

Robert Jain: The Do's And Don'ts Of Keeping Web Design Inexpensive

By Jason McDonald

Two of the most important goals that a business owner should strive for is creating a solid website and saving money. You may not believe that these two ideals could coincide with one another, but they are actually closer than you think. Keeping costs low is important, as the likes of Robert Jain, but this shouldn't come at the expense of your website's quality. Here are some cost-effective do's and don'ts that will make creating a site as stress-free as possible.

Web design can be kept cost-effective in many ways, including focusing on minimalism. Your first instinct may be to include as many photos and videos as possible, but this is actually a grave oversight. Not only do these hinder your site's focus, but performance across numerous devices as well. It's more important to provide a solid user experience, which can be done by focusing on written copy that caters to the interests of users. Reputable names in finance such as Bob Jain will say the same.

Another way to keep web design inexpensive is by taking advantage of online resources. If you're a designer that's still learning the ropes, you may think that you have to spend hundreds of dollars on lessons that may not end up benefiting you that much. In this case, you can take advantages of resources that are either cheap or free. Furthermore, they will provide you with information, in theory, will make building websites easier.

Now that you know how to keep web design inexpensive, it's time to discuss a few ways that this can prove to be a challenge. One of the don'ts of this endeavor is by having your work go live too soon. To say that this is a mistake would be an understatement, as it's possible that errors can be overlooked. When these go live, they don't speak well to the companies they represent. Furthermore, this can end up costing you money, not to mention time and energy, that will be needed to make future edits.

Another financial misstep in the world of web design is not futureproofing your site. Even though there are certain trends that exist in this industry today, this doesn't mean that they will remain throughout history. As a matter of fact, new trends will emerge, which means that preparing for them is recommended. Failure to futureproof your site may result in you making numerous adjustments, thereby costing you money in the long term.

About the Author:

Please get in touch with Bobby Jain to learn more about what you've just read.

Long Island SEO: 3 Purposes Of Implementing SSL Certificates

By Rob Sutter

An SSL certificate, for those that aren't in the know, is a form of security that many modern websites are designed with. Also known as a secure sockets layer, this has become one of the must-haves of web design. It's also imperative for those that are looking to make headway from a search engine optimization standpoint. For those that would like to learn more, here are 3 reasons Long Island SEO specialists recommend SSL certificates.

To start off, SSL certificates are used to encrypt sensitive data that's given and exchanged on websites. This is especially useful for ecommerce platforms, as they deal with money and, by proxy, sensitive information related to credit and debit cards. How do you know if a site is SSL-protected, you may wonder? According to reputable authorities on marketing like fishbat, the site in question will have the prefix "https." This is a simple identifier to be mindful of.

What about the trust of current and future customers, alike? When someone shops online, they will stick to the sites that they know best, mainly because of how reputable they know said sites to be. This is another purpose of implementing an SSL certificate: it can create trust that encourages shoppers to continue giving their business to certain outlets. Without it, this sense of trust will either be lacking or lost completely.

Lastly, did you know that sites with SSL certificates are more likely to rank online? It makes sense, as search engines are placing more and more focus on sites that are safe to use. The safer your site is, the higher it is to show up when a user searches for a particular term. While you may not see immediate results with the application of an SSL certificate, you can rest easy knowing that it will make a difference in the long run.

If you're a website owner, an SSL certificate is paramount. It goes far beyond the boundaries of security, even though this is the primary focus, which is all the more reason to incorporate it. To install an SSL certificate, you can either contact your hosting company to complete the process or do it yourself. The latter is only recommended to those that are knowledgeable about websites in general, so please be mindful of this.

About the Author:

Would you like more information regarding what you've just read? If so, visit fishbat today.

What Fonts Should The Top Web Design Companies Use?

By Arthur Williams

Web design companies must take various elements into consideration when creating websites. Among the most important are fonts, which makes sense given the importance of text for SEO reasons and otherwise. What you may not know is that some fonts are better than others. It doesn't matter if you're an aspiring designer or a veteran that requires help. Here is some information that will benefit your projects in the long term.

When it comes to selecting fonts - and reputable authorities such as Lounge Lizard will attest to this - readability is essential. You want to make sure that people can read your copy without any difficulty. It should be appropriately sized, not to mention designed with simplicity in mind. Basic design works best in this regard, but there is far more for the top web design companies to take into account as well.

Next, a font should be able to complement the rest of the website it's part of. From a visual standpoint, some colors work better together than others. Let's say that, for the sake of argument, that a site primarily uses black text over a white background. If other colors are used for the text in question, it creates a sense of inconsistency. If a particular font fails to come across as seamless with the rest of the site, quality suffers.

It's also worth noting that a font should be brand-friendly. If a company wouldn't use a certain typeface, it shouldn't even be in the conversation. Some fonts are iconic from a branding standpoint, the simplicity of Apple's being a prime example. There's more to selecting a font than what the human eye immediately picks up on. Anyone that works in business will tell you that brand consistency can be maintained with font choices as well.

As you can see, there is much to know about fonts and how they work in web design. If you're learning how to build websites, it's important to know what goes into font selection. Hopefully the information provided earlier will be able to help you in this respect. The more that you know about this particular topic, the more likely it is that you will find typefaces that will make all of your projects stand out more.

About the Author:

Visit Lounge Lizard for additional information regarding what you have just read.